CULTURAL TOURISM

Conceptualization and design of the tourism product

Sweet Banyoles 

Banyoles, Girona.

Execution dates 2024

The project’s objective was to conceptualize and design a tourism product focused on Banyoles’ tradition of pastries and sweet charcuterie.

Banyoles Dolça is a proposal that values the local gastronomic heritage through the development of a route through the diferent establishments spread across the municipality – bakeries, pastry shops and shop butchers –, all of them recognized for their quality. The project also incorporates the design of various activities such as guided tours, group tastings, thematic days, competitions and family workshops.

In addition, it have been developed the graphic identity and the project’s brand.  Also, a guide that compiles information about the route, and the communication campaign for the launch of the initiative.

Carried out for:

Banyoles cityhall

 

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