STRATEGIC PLANIFICATION
Development plan
America’s Cup Legacy
Barcelona, Catalonia.
Execution dates 2024
Strategic plan to consolidate the sea as a driver of sustainable, cultural, and social transformation in Barcelona and Catalonia.
This plan proposes a long-term vision that goes beyond the sporting event, with the aim of consolidating a structural legacy linked to the Mediterranean. Barcelona has used the America’s Cup as a catalyst to promote innovative initiatives in areas such as the blue economy, sustainability, social inclusion, maritime culture, education, and nautical sports.
Structured in five major areas—sustainability, innovation, social cohesion, sports, and maritime heritage—the plan outlines a roadmap with coordinated actions with a territorial impact, aimed both at providing continuity to the initiatives already underway and promoting new ones. The proposal is based on public-private collaboration, institutional strengthening, and citizen involvement, with the aim of projecting Barcelona and Catalonia as international leaders in sustainable maritime transformation.
Carried out for:
Barcelona Nautical Capital Foundation